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Lauren Gaston Shearer

Branding, efficency & Visual Experience Impassioned Creative salesperson

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Education

Iona College

B.A. Mass Communication
Minor in Speech Communication Studies


Experience

Assistant Retail Sales Manager
Pedigree Ski Shop
Nov 2019 – Present
White Plains, NY

Daily department assignment and lunch shift scheduling, overseeing restocking and merchandising work, following up on employee task results, orienting and training new employees, ensuring availability of merchandise, collaborating with multiple locations, fulfilling transfers between locations, leading training during weekly “clinics” to increase brand knowledge, hosting guests in busy ski service department, multitasking, answering the phone with a smile, providing customers with information about upcoming sales and inventory, managing merchandise returns in accordance with company policies.

Retail Sales Associate
Pedigree Ski Shop
Sept 2018 – Nov 2019
White Plains, NY

Greeting every customer, upbeat attitude, providing personal shopping experience, suggestive selling, sharing product knowledge, directing customers to racks and counters, creating and updating customer profiles, managing financial transactions, processing payments, selling gift cards, assisting with inventory, merchandising, receiving and restocking.


Production & Marketing Manager, Flower Farmer
Sweet Earth Co.
Jul 2019 – Present
Pound Ridge, NY

Solo daily maintenance of all on farm activities: planning planting schedule, seeding, transplanting, watering, weeding, harvesting flowers, post harvest conditioning, 23 weeks of 25+ subscription bouquets, merchandising barn for member flower pick-up. Marketing duties: vast photography library created, full website redesign, writing all website copy, email newsletter blasts, posting and promoting all on-farm events and web shop offerings, blog posts and copy editing.


Landscape Gardener
Puritan Enterprises
May 2018 – AUG 2019
White Plains, NY

Hands in the dirt, discriminating eye, fixing what “doesn’t look right,” weeding, pruning, planting, increasing the visual appeal of clients’ homes, container garden maintenance.


Production Manager
TimeLine Video
May 2015 – Apr 2017
Irvington, NY

Multi-tasking, problem-solving, creative & art direction, clear communication, crew & location scheduling, detail-oriented, strong budgeting skills, adaptable to sudden changes, assembling and managing a solid crew, fast-paced & deadline-driven, wardrobe, email & crowdfunding campaigns, copyediting, crossing all the t's and dotting all the i's.

Credits:
Marsolais Productions "The Bullish Farmer" (Crowdfunding) Campaign Manager
Daisy Jopling "Country Hope" (Music Video) Costume Supervisor & Production Manager
Procida Funding & Advisors "Procida" (Corporate Video) Production Manager
Essilor "Nikon Eyes - Walmart" (Web Banners) Hand Drawn Font
Lot18 "Tasting Room" (Commercial) Production Coordinator
The Navigators Group "OPUS" (Corporate Video) Production Manager
Woodland Power Products "Cyclone Rake 2015" (Commercial) Production Manager
Big Apple Circus "Wonder" (Commercial) Production Coordinator
Pena & Kahn "The Depths of Horror" (Commercial) Asst. Art Director
HTC "Only One You" (Commercial) Production Assistant


Self-Employed
Freelance Design & Production Strategy
Dec 2011 — Present
westchester, NY

Graphics & multi-platform web design services: print design, writing/editing web copy, CSS coding, cross platform promotion. Lifestyle & event photography: post-production editing, photoshop, client collaboration, timely turnaround. Etsy shop: landscape photography, handcrafted jewelry, blogging, shipping, copy editing.

Clients:
Sweet Earth Co. | Website Redesign, Brand Management, Copy Editing, Photography
Tasting Room "Tastes Great" (Commercial) | Production Coordinator
Heathcote Restorations | Web Strategy, Design & Maintenance, Brand Collateral
Siobhan DiSisto | Original Artwork & Gift Print Fulfillment
The Bullish Farmer | Web Strategy, Design & Maintenance, Communications Manager
Operation Deploy Your Dress | Web & Social Media Consultant
GeeFree Foods (Commercial) | Production Coordinator & Prop Master
Paage et Cie | Brand Management, Copywriting and Organizational Strategy
Jeni & Ruben | Wedding Invitation + RSVP Design & Print Fulfillment
Linday & Tommy | Wedding Save The Date Design & Print Fulfillment

 
 

Some Design Work

Click Here for Gallery

Websites


References

Wilma Riedel
store manager & Buyer
Pedigree Ski Shop

Direct boss at Pedigree who’s been with the company for nearly 40 years. Incredibly knowledgeable about all facets of retail industry. Also a client of mine for freelance landscape design work.

Claudette E. Paäge
President
Paäge et Cie Personal Management Services

Colleague at TimeLine Video, where she did the books for years. Subsequently hired me for freelance work where I helped with her business — organizing and redesigning client workbooks, and more.

TOM FUERST
OWNER
Pedigree Ski Shop

“Big Boss” at Pedigree who is incredibly down-to-earth and hands-on, working at the store alongside employees with customers daily. We’ve spent many days in the trenches together.

Diane Cricchio
Creative Director, President
TimeLine Video

In charge of all happenings at TimeLine, ushered me from initial job as her assistant to Production Manager quickly to utilize my skills (specifically organization and creative).

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